What impact does bot traffic have on the accuracy of website analytics and user insights?
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What impact does bot traffic have on the accuracy of website analytics and user insights?
Bot traffic can significantly impact the accuracy of website analytics and user insights. Bots can artificially inflate website traffic numbers, skewing data on visitor counts, page views, and more. This can lead to inaccurate conclusions about user behavior, engagement, and conversions. Additionally, bots can distort demographic and geographic information, affecting the targeting and personalization of marketing efforts. Detecting and filtering out bot traffic is crucial for obtaining reliable data and making informed decisions based on accurate analytics and user insights.