How does data protection impact the use of customer analytics?

Data protection regulations impact the collection and use of customer analytics by imposing strict rules on how businesses handle and process customer data. Companies must ensure they have explicit consent from customers to collect and use their data for analytics purposes. Additionally, they need to implement measures to secure and protect this data to prevent unauthorized access or data breaches. Non-compliance with data protection regulations can result in significant fines and damage to a company’s reputation. Thus, businesses need to ensure they adhere to these regulations when utilizing customer analytics for service improvement.